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Digitalmarketer – SOCIAL & COMMUNITY MASTERY CLASS (PLUS CERTIFICATION)

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Digitalmarketer – SOCIAL & COMMUNITY MASTERY CLASS (PLUS CERTIFICATION)

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Digitalmarketer – SOCIAL & COMMUNITY MASTERY CLASS (PLUS CERTIFICATION)

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Finally, You’ll Have a Step-By-Step Plan For
Tracking, Measuring and (More Importantly).. Digitalmarketer – SOCIAL & COMMUNITY MASTERY CLASS (PLUS CERTIFICATION)

.Monetizing Social Media(HINT: It looks something like this…)

Social Diagram

You and your business are being talked about on social media… right now.

Whether it’s a Facebook post, a tweet on Twitter or a photo on Instagram…Digitalmarketer – SOCIAL & COMMUNITY MASTERY CLASS (PLUS CERTIFICATION)

…your prospects and customers have changed the way they voice criticism and praise.

They’ve also changed they way they find and consume information…

…and they’ve even changed the way they buy too. Digitalmarketer – SOCIAL & COMMUNITY MASTERY CLASS (PLUS CERTIFICATION)

Successful businesses must adapt their marketing to these changes.

 What You’ll Learn In This Course

The Social Success Cycle

Learn the 4 critical categories of social media marketing activities. Understanding the different forms of social communication will help you identify your business goalsand focus on the category that best fits your needs.

The “10 Minute Social Media Audit”

Quickly evaluate your social media presence and determine where there are gaps, so you can close them. When you know how often you post and what type of content you regularly provide, you can develop new ways to engage your followers. Digitalmarketer – SOCIAL & COMMUNITY MASTERY CLASS (PLUS CERTIFICATION)

Value First Strategies

Learn the appropriate types of offers to make in social media channels, including valuable content, opt-in offers and deep-discount offers. These 3 main offers will seamlessly and subtly transform casual social media connections into leads and customers.

Community Management

Learn how to create and monitor an online community by building relationships and encouraging relationships between members. When your customers have a safe place to discuss your product and their goals, you will decrease churn and increase retention.

Social & Community Mastery Course Details

In this 7 hour course, you’ll learn exactly how to apply a social media strategy you’ll actually use in your business

Module 1:
Start Here

  • Lesson 1: From The Author
  • Lesson 2: Social Success Cycle
  • Lesson 3: Social Media Marketing Goals
  • Lesson 4: The Customer AvatarDigitalmarketer – SOCIAL & COMMUNITY MASTERY CLASS (PLUS CERTIFICATION)
  • Lesson 5: Which Social Media Channel Is Right For You
  • Lesson 6: Engagement vs Seeker Channels
  • Lesson 7: 10 Minute Social Media Audit
  • Lesson 8: Social Media Dont’s
  • Lesson 9: When to Automate

Module 2:

Social Listening

  • Lesson 1: Why Listen? Digitalmarketer – SOCIAL & COMMUNITY MASTERY CLASS (PLUS CERTIFICATION)
  • Lesson 2: Social Listening Goals
  • Lesson 3: Social Listening Tools
  • Lesson 4: Social Listening Metrics
  • Lesson 5: Social Listening Setup
  • Lesson 6: Social Listening Keyword Planning
  • Lesson 7: Tool Demo: Keyword Alert Setup
  • Lesson 8: Listening Without Paid Tools
  • Lesson 9: Using A Feedback Loop Digitalmarketer – SOCIAL & COMMUNITY MASTERY CLASS (PLUS CERTIFICATION)
  • Lesson 10: Tool Demo: Tag And Task Setup
  • Lesson 11: The 3-Step Social Customer Service Plan

Module 3:
Social Influencing

  • Lesson 1: Why Influence?
  • Lesson 2: Social Influencing Goals
  • Lesson 3: Social Influencing Tools
  • Lesson 4: Social Influencing Metrics
  • Lesson 5: Growing Social Profiles
  • Lesson 6: Social Media Bouncing
  • Lesson 7: Social Media Topic Map Digitalmarketer – SOCIAL & COMMUNITY MASTERY CLASS (PLUS CERTIFICATION)
  • Lesson 8: 7 Blog Post Templates
  • Lesson 9: Socializing Blog Content
  • Lesson 10: Step 1 – Splinter
  • Lesson 11: Step 2 – Visualize
  • Lesson 12: Step 3 – Broadcast
  • Lesson 13: Step 4 – Tag
  • Lesson 14: Step 5 – Monitor
  • Lesson 15: Step 6 – Schedule
  • Lesson 16: Tool Demo – Edgar
  • Lesson 17: Defeating The “Social Fire Hose”
  • Lesson 18: Tool Demo – Facebook’s Boost Post Function
  • Lesson 19: What’s Your SOP?

Module 4:
Social Networking

  • Lesson 1: Why Network?
  • Lesson 2: Social Networking Goals
  • Lesson 3: Social Networking Tools
  • Lesson 4: Social Networking Metrics
  • Lesson 5: What Is Media?
  • Lesson 6: Long Tail Media OutreachDigitalmarketer – SOCIAL & COMMUNITY MASTERY CLASS (PLUS CERTIFICATION)
  • Lesson 7: What Does Long Tail Media Want?
  • Lesson 8: Networking By Topic Map
  • Lesson 9: The “Short List”
  • Lesson 10: Reverse Media Outreach
  • Lesson 11: Staying Compliant

Module 5:
Social Selling

  • Lesson 1: Why Selling?
  • Lesson 2: Social Selling Goals
  • Lesson 3: Social Selling Tools
  • Lesson 4: Social Selling Metrics
  • Lesson 5: The Value First Strategy
  • Lesson 6: Value First Offers
  • Lesson 7: The Customer Journey
  • Lesson 8: Content Segmentation
  • Lesson 9: Segmentation + Retargeting
  • Lesson 10: DEMO: Setting Up A Segmented Website
  • Lesson 11: Content + Social Media + Ad Retargeting
  • Lesson 12: Putting It All Together

What You’ll Get:

When you enroll today, you’ll receive instant access to:

  • The Social & Community Mastery Course Digitalmarketer – SOCIAL & COMMUNITY MASTERY CLASS (PLUS CERTIFICATION)
  • 5 Core Modules
  • 62 Video Lessons
  • 9 Handouts
  • 5 Quizzes (one for each module)

Plus, upon successful completing of the course and all exams you will also receive:

  • badge designating you as a Certified Social & Community Manager that can be hosted on your website, email signature and LinkedIn profile
  • A digital, printable certificate suitable for framingDigitalmarketer – SOCIAL & COMMUNITY MASTERY CLASS (PLUS CERTIFICATION)
  • Status and recognition as a Certified Social & Community Manager

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